Responsibility in action
What we communicate
We believe companies should act responsibly. We also believe CR works best when it makes a difference for everyone – including the company and its shareholders.
Therefore, we don’t just ‘do’ CR to be nice. We do it because it makes us a better business and because we can and should.
Every action we carry out must be commercially sound and make a difference. Only then can it truly be sustainable.
What we do
Turning our principles into effective action requires us to think hard about what we are responsible for and who we are responsible to.
We have four areas of focus for our CR activities.
Our Environment|
Every asset we own impacts on the environment and we aim to create a more sustainable environment in everything we do.
Our People|
Our people are the key to our business success and we believe that the more you invest in them and their work environment the greater the results for the business.
Our Marketplace (Customers, Suppliers and Investors)|
Our customers, our suppliers and our investors make up our marketplace. We aim to ensure that we listen to their views and deliver against their aspirations so that we are the business they want to do business with.
Our Communities|
When our founder, Harold Samuel, coined the phrase ‘location, location, location’ he captured the truth that the best buildings draw people together. We genuinely want to be a good neighbour and invest in employment, education and enterprise opportunities to create sustainable local communities.
